4 Smart Strategies to Advertise Your Brand with TikTok

Have you downloaded the TikTok app recently? While watching some short videos there, you found it’s addicting, right? There’s no shortage of different types of creative and engaging videos on TikTok. It’s a place where you can’t stop scrolling and watching videos one after another.

Photo by Joshua Earle on Unsplash

TikTok is among the most trending social media platforms and people are spending more time on this app. From the perspective of a marketer, you might already think about advertising your brand with TikTok. There are both organic and paid ways to promote your business, recently TikTok also started its own advertising platform for brands.

Let’s check out the top strategies you should be using to advertise your business online on TikTok.

1. Create Useful Content, Consistently
   Creating content is not a tough task on TikTok but creating useful content on a regular basis is. Use a combination of creativity and fun while making your TikTok videos, start with engaging your audience and later promote them your brand.
   Apart from entertaining videos, try to create informational videos from time to time that people like and share with others. The more engagement your videos will get, the more reach will be provided by TikTok. Therefore, understand your audience then plan your content accordingly, and keep the consistency.
2. Use Hashtag Challenge
   Another nice way to promote your brand on TikTok is by launching a hashtag challenge. When you don’t have enough time to make your own videos, you can bring in earned media using hashtag challenge. Basically, it encourages TikTok users to create or recreate content and use your branded hashtag.
   When many users add your hashtag to their videos, it becomes a trending hashtag and helps promote your brand. You can also ask your followers to participate in your hashtag challenge and publish videos to win prizes. It helps you drive more engagement towards your brand.
3. Work with TikTok Influencers
   This strategy is very well known, in fact, many brands already started leveraging it on TikTok. There are many famous creators on TikTok with a great number of followers, apart from that, some big influencers have also started using TikTok. It’s quite possible to partner up with such influencers on TikTok.
   According to your target audience and marketing budget, you can choose the influencers that have a good number of followers. The content published by such influencers receives an excellent response and helps your brand get in the eyes of millions of users.
4. Make Use of TikTok Advertising
   As you know, TikTok recently started its advertising platform. Businesses now can use a wide range of advertising formats just like other social media platforms. TikTok offers essential features for better targeting, you can run ads as per the user base, demographics, location, interests, gender, age, etc.
   There are different types of ad formats you can run such as Native Videos, Brand Takeovers, Sponsored Hashtag Challenges, Branded Lenses, etc. TikTok ads can help you reach a broad user base that uses the app regularly and you can promote your offers, product, services, etc.

Conclusion

TikTok marketing strategies are proven to provide great results for businesses. It’s a new and emerging platform which is used by a huge user base. You can also grow your followers and reach to a big number of audiences. Follow these strategies to get the most out of your TikTok advertising plan.