5 Secrets Why Tiktok Is Taking Over Other Apps
The video-based social media app TikTok has become very popular in such a small time. It is giving an opportunity to its users to create and post short lip-synced videos using many effects, in less than a minute. People are using TikTok to share their creativity with other people.
Nowadays, the most famous brands are using TikTok as one of their brand awareness tools and attracting people by posting funny videos, and interesting challenges. As a result, it has mounted the app store rankings and poses a threat to other apps. Below are some reasons why TikTok app is growing better than other social media apps.
1. Variety of Options are Available
TikTok is a social platform where users can choose from a wide range of options to create their videos. There are thousands of audio compositions and a bunch of design tools, visual effects, and funny stickers that users can use and make their videos unique.
TikTok provides the opportunity for marketers to reveal their creativity in a funny way. They can also spread their content in their own way to get the audience’s attention.
2. Used AI-Based Technology
TikTok uses AI algorithms that help to deliver more personalized content to the users. TikTok doesn’t ask the user preferences but provides them a content in which they might show their interests.
There is a different tab option with the name “For you”. Here users can see the listed videos of their interest. Here is the AI technology behind, that can analyze the user’s intent. So, it is an interesting factor about TikTok that users love.
3. Easy to Use
First of all, it is very easy to create an account on TikTok. One can easily connect with their Google or Facebook ids. Content creation is also very easy rather than other social media apps. The editing tools are very user-friendly, and people can easily make videos fast and hassle-free.
TikTok also allows users to share their videos with their friends who are present on a different platform so that they can get many followers in a short span of time.
4. Viral Challenges
You probably heard about the worldwide challenges. These challenges help to increase user engagement.
These are the funny challenges and users can actively participate in these challenges and make and upload their videos through TikTok. People love to watch these short fun videos.
5. Popularity of Videos
As we know video marketing is gaining popularity day by day. People are now interested to watch videos and TikTok is giving an opportunity to not only create videos but also to promote them.
Brands can create their own channels and post the relevant short video to spread their content to the larger audience.
Conclusion:
TikTok app has been growing rapidly in western as well as in the Indian market. It is one of the most downloaded apps on both, Google Play Store and Apple App Store. So, there is a lot of opportunity for the marketers that they can take by using TikTok as one of their important marketing strategies.
