Top Brands Using TikTok Marketing for Brand Awareness
The social media leading app “TikTok” is a video-based app which gives an opportunity to users to make short and lip-synced videos. By adding music and special effects in these videos, you can get more active attention for your brand.
Many marketing companies are using TikTok as their social media network and TikTok is offering more and more opportunities to use the platform and to work with influencers.
In recent years, brands are joining TikTok to get brand awareness. Below are some top branded companies who have already using TikTok, met the challenges, and succeeded.
Chipotle
Chipotle is a famous Mexican fast-food chain. It is using TikTok as a marketing strategy and publishes its variety of videos to attract people. It has almost 55,000 followers on TikTok.
It is working with the influencers and to highlight the menu item, they used videos with highly effective music, memes, and other video effects and it is a compelling way to engage people. It also organizes the challenges from time to time to engage with potential fans in an attractive way.
Guess
Guess came out in the front when TikTok collaborated with Guess for the #InMyDenim challenge. It was the first branded challenge of TikTok that go viral.
In this, people have to post their short videos by showing their fashion looks with the branded hashtag. This type of challenge encourages customers to buy the same product for themselves. So, it is very interesting marketing strategy on TikTok which fashion brands can use to attract people.
San Diego Zoo
TikTok is famous for creating and promoting short videos and many brands leveraging from it. San Diego Zoo is using the TikTok account and posting cute animal videos with softy music and powerful effects that can easily attract human beings.
These brands are also cross-promoting by collaborating with other animal-friendly accounts and attracting animal lovers.
Washington Post
Washington Post is an American newspaper, published in Washington. This newspaper also uses TikTok account to post some short videos that are short, musical, and entertaining.
It does not produce breaking news videos. It makes the videos on the content that youngsters love to watch.
Coca Cola
Coca-Cola is using mobile technology in a big way. Coca cola’s ongoing campaign #ShareaCoke was very famous and brand thought to revitalize the campaign by replacing the names on the bottle labels with the song lyrics. For this, TikTok is the perfect place where people can communicate with each other in a musical way.
To activate the chance to win, users peel away sticker wristbands from the can or bottle to reveal a logo — the more logos scanned, the higher the chance for a prize.
UN IFAD (International Fund for Agricultural Development)
United nation’s IFAD is using the TikTok app for spreading awareness by posting motivational videos that encourage viewers to change the world.
The main purpose of posting farming videos is to teach people how agriculture supports to solve world hunger. It also creates challenges to entertain people and to motivate them to know their strengths.
Conclusion
TikTok has become the most popular social media platform and people are joining this widespread app. You only need to produce better content by using your creativity and you can increase your number of followers.
